Basis Products (formerly Basis Pet) was started in 2012. At that time, I was working in biotech and caring for my first dog, Ono (pronounced oh-no). I went from only having to care for myself to feeling the full responsibility of another life. That feeling of responsibility was more intense than I thought it would be, and shot to a whole new level after Ono developed allergies early in his life. He quickly reached a point where he was chewing his paws and rubbing his muzzle so much they would bleed.

Thankfully Ono's much better now, but his early struggles sent me searching for 'the bests' - the best food, the best toys, and the best accessories. Outside of food, I found myself frustrated by a lack of product information and a lack of safety or quality standards. Finding products I could trust started to feel like a full time job. With my background in science and problem solving, I knew I could do better, so I quit my job and started this business. It's been a long, hard journey, but I'm proud of what we've accomplished.